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EnglishWhat sponsored content costs on each platform: market rates, a platform comparison and calculators that estimate a price for your channel or budget.
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What advertising costs on each platform
The base format of each platform in a general niche: the market rate in English-speaking countries and in the Russian-speaking market. Each platform’s calculator adds niche, format and extras.
Sources are listed in each calculator’s “How we calculate” block. Data as of October 2026.
Asking price vs what brands actually pay
Average asking price and average amount paid per collaboration on the Collabstr marketplace (2025 data, 21,000+ collaborations). On Twitch and X brands pay well under half the asking price.
What to compare besides the price per view
Cost per contact
The cheapest view isn’t always the best deal: short videos are cheap per view, so compare engagement and clicks too, not just the price.
Format
Long YouTube videos sell complex products, Telegram posts drive clicks, short videos build reach and awareness.
Audience
Look at average views and geography, not followers: the same follower count means very different reach on different platforms.
Asking vs paid
Rate cards are a starting point. On some platforms brands pay far less than creators ask – check the comparison above.
Calculators show market benchmarks with sources. Real prices depend on engagement, audience quality and negotiation.
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Write a review →Frequently asked questions
How the calculators work and where the numbers come from.
Where do the numbers come from?
2025–2026 rate reports from influencer platforms and agencies, marketplace data and, for the Russian-speaking market, studies by DIDENOK TEAM, Win2Win and others. Each calculator lists its sources in the “How we calculate” block.
How often are rates updated?
We check rates against new studies and marketplace data. The last update date is shown under the rate table in each calculator.
How accurate are the estimates?
They’re market benchmarks, not quotes. Real prices depend on engagement, audience quality, season and negotiation. Being 1.5–2× off is normal.
Why are some platforms marked as estimates?
There’s little open data for X, Facebook, Kick and English-language Telegram. We show the best available estimate and say so on the calculator page.
Is it free?
Yes, all calculators are free and need no sign-up.
Which platform is cheapest for sponsorships?
Per collaboration on Collabstr, brands paid the least on X ($76) and Twitch ($127) and the most on YouTube ($255). Per view, short videos are usually cheaper than long-form.
How much does a 100K-follower creator charge?
It depends on the platform: a post or video reaches anywhere from a few percent to 100% of followers, and rates per 1,000 views differ several times over. Pick the platform’s calculator and enter followers or average views.
Why price on views, not followers?
Brands pay for the people who see the ad. The share of followers who see a post or video differs 5–10× between platforms and channels.
Do brands pay what creators ask?
Not always. On Collabstr brands paid about 102% of the asking price on TikTok, 90% on Instagram and 82% on YouTube, but only 42% on X and 32% on Twitch.
What is pay-per-result (CPA)?
The creator is paid for audience actions – sign-ups, installs, purchases – rather than for publishing. The Bloggers.tools brand-deal marketplace has both CPA and fixed-fee offers.
Picked a platform? Now find a sponsor
On the Bloggers.tools brand-deal marketplace you see the payment model, payout, regions and brand requirements before you apply. Get paid per result (CPA) or a fixed fee per placement.
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