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EnglishEnter your average views, niche, audience and format – we’ll estimate what a TikTok sponsorship is worth. For creators: what to charge. For brands: what to budget.
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What 1,000 sponsored TikTok views cost
Prices are based on a video’s average views: views × the market rate per 1,000 views × a niche and format multiplier. Below are benchmarks for an in-feed integration in a general niche.
Rates for English-speaking audiences come from 2026 reports by influencer platforms and agencies; Russian-speaking rates from 2025–2026 studies by DIDENOK TEAM and Win2Win. Other regions are estimates based on InfluencerFee’s country index. Converting followers into views is an estimate too: there’s no open data on TikTok views per follower. Some niche multipliers are estimates where no TikTok data exists.
Sources: Influencer Marketing Hub, 2026 · Hubfluence: TikTok rates, 2026 · Hubfluence: CPM by niche · Influee, 2026 · CreatiCalc: TikTok formats · InfluencerFee: TikTok LIVE · InfluencerFee: rates by country, 2026 · Collabstr: 21,000+ collaborations, 2025 · DIDENOK TEAM: Russian-speaking market, 650 creators Data as of October 2026.
Why two TikTokers with the same followers charge differently
Views, not followers
TikTok distributes videos through the For You feed, so views swing a lot from video to video. Price off the average views of recent videos, not your follower count.
Niche
Finance and crypto pay the most: $15–25 per 1,000 views, versus $3–7 for gaming and entertainment (Hubfluence). Health, beauty and fashion sit in between.
Format
A dedicated video costs about twice as much as an integration. A LIVE mention is about 60% of it, a Duet or Stitch about half and a TikTok Story about a quarter.
Spark Ads and extras
If the brand runs your video as a Spark Ad, add 20–50% for 30–90 days (Influee, Hubfluence). Exclusivity, rush delivery and cross-posting to Reels or Shorts add another 20–25% each.
On TikTok, asking and paid prices are close: on Collabstr the average paid collaboration was $186 against an average ask of $182. On Instagram brands paid 90% of the ask, on YouTube 82%.
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How the calculator works, where the numbers come from and how to agree on a TikTok sponsorship price.
How accurate is the estimate?
It’s a market benchmark, not a quote. The real price depends on engagement, audience quality, past sponsorships, season and negotiation. On TikTok, views also swing a lot: a single video can get several times more or fewer views than usual. Ending up 1.5–2× off the estimate is normal.
Where do the numbers come from?
For English-speaking and other markets – 2026 rate reports from Influencer Marketing Hub, Hubfluence, Influee and CreatiCalc, with InfluencerFee’s country index for regions. For the Russian-speaking market – studies by DIDENOK TEAM (650 TikTok creators) and Win2Win (1,800+ creators). Links are in the “How we calculate” block.
Why calculate from views, not followers?
Brands pay for the people who see the ad. TikTok pushes videos through the For You feed, so views are only loosely tied to followers: a small account can get more views than it has followers, a big one far fewer. Take the average of your last 10–20 videos, leaving out one-off viral hits. If you only enter followers, the calculator estimates views from averages and the price range gets wider.
Is it free?
Yes, no sign-up and no limits: the calculator runs right in your browser.
How much does a TikToker with 10K followers charge?
For a US/UK audience in a general niche, the calculator estimates 8,400–17,000 views per video and $65–$250 per integration. Rate guides list $25–200 per video for nano creators (1–10K followers) and $200–1,000+ for micro creators (10–100K).
What about a video with 100K views?
An integration for a US/UK audience in a general niche comes to $800–$1,500; in finance and crypto, $1,350–$2,550. A dedicated video costs about twice as much.
Integration vs dedicated video, LIVE and Duet – what’s the difference?
An integration is a mention or ad segment inside a regular video – the calculator’s base. A dedicated video is all about the brand and costs about twice as much. A mention in a TikTok LIVE is about 60% of an integration, a Duet or Stitch about half and a TikTok Story about a quarter. Ratios come from CreatiCalc, InfluencerFee and Influee.
What are Spark Ads and how much should I charge?
Spark Ads is TikTok’s ad format that lets a brand put paid spend behind a creator’s video, which still runs under the creator’s handle. The creator shares an authorization code. Creators usually add 20–50% for 30–90 days of Spark Ads rights (Influee, Hubfluence); the calculator adds 35% for 30 days.
Is TikTok cheaper than Instagram?
Usually, yes. Hubfluence puts TikTok rates 20–40% below Instagram at the same follower count, and Elev8or’s platform index puts TikTok at 0.85× Instagram. On Collabstr, the average paid TikTok collaboration was $186 against $193 on Instagram.
How is TikTok LIVE shopping priced?
Usually as a commission on sales: 10–20% for nano creators. Micro creators add a $200–800 base fee, macro creators a $3,000–15,000 flat fee (InfluencerFee). This calculator covers sponsored videos and LIVE mentions, not commission deals.
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