Create a Professional Influencer Media Kit

When a brand or other advertiser wants to buy advertising from you, they will definitely ask for up-to-date statistics of your traffic source (for example, a YouTube channel). And you will have to send him screenshots, which, you see, is inconvenient. Another brand will ask for your Instagram stats. The third one will think for a month, and when he is ready to buy, he will ask to send the data again.

This is what our media kit is for: all your traffic sources in one place, with up-to-date statistics, possible advertising formats and their prices. Added once, but it is always updated.

Absolutely. We do not store or even know your social network passwords because we use a secure API connection designed to provide restricted access and nothing more.

A media kit gives your potential clients or partners a clear picture of you as a brand, information about your reach and demographics of your audience.

A media kit also helps you stand out from other content creators, showing you as a professional who values ​​your and others' time, and increases your chances of entering into a long-term or short-term partnership.

Brands will find your media kit online and contact you through our advertising account. Or you can send it to them when you are looking for advertisers on your own. Send your media kit to companies you want to work with and tell them how and why advertising with you can enhance their image or help sell more products.

Bloggers.tools is the first service that provides bloggers with this opportunity!

Your media kits are updated automatically weekly. We don’t see the point in doing it more often, since strong growth in your audience or a change in its demographics doesn’t happen every day.

You can change advertising formats, prices and examples of successful collaborations yourself at any time.

You can download your media kit (in PDF format), send a link to it by email or share it on your social networks. In addition, you can make your media kit available to everyone or only with a password.

In our experience, the more fields you fill out, the better. Follower counts and average engagement rates are good, but your short bio, listing all traffic sources, possible ad formats (with prices included), and examples of past ad campaigns and their metrics will do much more.

Companies want to partner with content creators who not only fit their brand philosophy, but also care about the success of the advertising campaign for the partner. So show them! Our media kit template is the best for this.

The average engagement rate (ER) is calculated by adding up all the actions of your subscribers (likes, comments and shares) per post and then dividing by the number of subscribers.

You can turn off any social network from a specific media kit, or turn off YouTube Shorts metrics if your channel has mostly long videos, or Instagram STORIES.

Sometimes this is even useful, since the same shorts often have much less views, comments and likes than your long videos, which is why the indicators in the media kit may not look as attractive as they really are.

Yes, of course. And it's absolutely free! Depending on your goals, you can create several media kits with different sets of your media platforms, or with different designs. For example, one media kit is for advertisers, another is for the media, and a third is for potential employees or other bloggers (as part of a collaboration).

You can look at ready-made examples of media kits from other bloggers on this page and make your own.

It doesn’t matter how many subscribers you have - having a media kit shows the seriousness of your intentions and demonstrates professionalism. There are plenty of examples of authors with even 10,000 subscribers becoming the faces and ambassadors of serious brands if your audience and presentation suit them.

Every day, companies are increasingly looking for nano- and micro-influencers due to good audience engagement and affordable prices.

Of course, you can sell it yourself (in this case, we charge a small subscription fee for each media kit). But we know how to sell advertising much better than many even large bloggers and agencies. Look at all the advertising formats that we suggest to you in the process of creating a media kit – many of them we invented and launched first in the Eastern European market.

The process of making a deal in the advertising and marketing business is 90% of the time and success. Only 10% of those who write to you themselves will eventually reach the payment. With us - almost 100%. We know how to bargain, offer long-term contracts (with a small discount) and special projects and close deals for huge amounts. In addition, we score each advertiser, and scammers simply cannot get into your YouTube or Instagram and destroy your reputation.

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