I’ve been running a channel about cities, tech and travel for nine years. I make long reviews and short formats; my audience is men aged 25–44 from Russia and Kazakhstan. I work with brands directly and through agencies.

Blogger of the Year 2024readers’ choice, Kashin.guru

Top 30 by citationsMedialogia, 2025 results

Top 3 channel in the Auto categoryTGStat, August 2026

Platforms

Stats by platform

AllYouTube 858.0KInstagram 75.5KTelegram 14.1KNews (second channel) 104.0K

YouTube@peoplepro ↗✓ Verified data · updated Aug 25, 2026

Subscribers858,000

Engagementi3.52%

Total views126,711,006

Average views16,293

Average likes486

Average comments87

Shorts separately

Average Shorts views2,223

Average Shorts likes47

Instagram@peoplepro ↗✓ Verified data · updated Aug 24, 2026

Followers75,500

Engagement0.60%

Average likes398

Average comments57

Story views2,696

Impressions406,000

Telegram@peoplepro ↗✓ Verified data · updated Aug 25, 2026Detailed stats ↗

Subscribers14,100

Average post reach9,340

ERRi66.2%

Growth in 30 days+820

News (second channel)@peoplepro_news ↗✓ Verified data · updated Aug 25, 2026Detailed stats ↗

Subscribers104,000

Average post reach31,200

ERRi30.0%

Audience

Who watches

Top countryRussia72.3%

Top genderMale93.0%

Top age group25–3445.0%

Gender

Men 93%

Women 7%

Age

13–17 3%

18–24 18%

25–34 45%

35–44 22%

45–54 9%

55+ 3%

Geography

🇷🇺 Russia 72.3%

🇰🇿 Kazakhstan 9.1%

🇧🇾 Belarus 6.4%

🇺🇦 Ukraine 4.2%

🇩🇪 Germany 2%

Cities

Moscow 22.8%

Saint Petersburg 19.6%

Minsk 5.8%

Almaty 4.6%

Yekaterinburg 2.1%

Devices

Mobile 53%

iOS 43%

Android 52%

Audience typei

Real people 76.7%

Influencers 0.3%

Mass followers 8.4%

Suspicious 14.5%

InterestsAutoTechnologyTravelFinanceSports

Growth

Subscriber growth

YouTube subscribers over the last six months.

712K Mar

744K Apr

781K May

806K Jun

832K Jul

858K Aug

+21% in six months

Content

Topics and top content

AutoTechnologyTravelCityFoodBusiness

Video12:40

New Lada review

👁 184K · ♡ 9.2K · 💬 610

Video18:05

Winter tire test

👁 96K · ♡ 5.1K · 💬 287

Shorts0:58

Why gas prices are rising

👁 312K · ♡ 14.8K · 💬 1,204

Ad formats

Prices are set by the creator. To buy a format, leave a request at the bottom of the page or send an email or a Telegram message – I reply within 24 hours.

Integration120,000 ₽

60–90 seconds mid-video, script agreed with you

Buy this format →

Pre-roll60,000 ₽

Up to 30 seconds at the start of the video

Buy this format →

Story series25,000 ₽

3–5 stories with a poll and a link

Buy this format →

Telegram post40,000 ₽

Native post with a photo and a link

Buy this format →

Other platforms

Website peoplepro.ru3.3Mvisits a month

Newsletter12,400subscribers

Podcast8,200plays per episode

Other social networksFacebook 264KVK 261KOdnoklassniki 68K

Quality

Channel quality and audience interests

Channel quality

82out of 100

Real audience 88%

Reach stability 79%

Engagement 74%

Consistency 86%

Based on the share of real subscribers, reach stability, engagement and posting consistency.

Shopping interests

Auto products High interest 34%

Electronics High interest 28%

Travel Medium interest 19%

Sports goods Medium interest 12%

What the audience searches for and buys.

Reputation

Subscribers, brands and press

Notable subscribers

@wylsacom11.2M

@teh_no2.4M

@avtoblog890K

Brand partners

iHerbTinkoffOzonAliExpressYandex

Media coverage

How bloggers make money on carsForbes

Top 10 auto bloggers on the Russian internetRBC

Work together

Send a request

Tell me your brand, format and budget – I’ll reply within 24 hours.

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