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EnglishEnter average concurrent viewers, niche, audience and format – we’ll estimate what a Twitch sponsorship is worth: a sponsored hour, a stream integration, an overlay or a monthly bundle. For streamers: what to charge. For brands: what to budget.
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What a sponsored stream hour costs
Twitch sponsorships are priced on average concurrent viewers: viewers × the rate per viewer per hour × hours × niche and format multipliers. Below are benchmarks for one sponsored hour on a gaming stream: a read, an on-screen overlay and a chat-bot command.
The rate for English-speaking audiences comes from 2025–2026 rate cards and estimates by StreamScheme, InfluencerFee, Launchpoint and InfluenceFlow. The low end sits below rate cards because real Twitch deals close well under asking prices (Collabstr). There’s no regional or niche data for streams, so other markets and niche multipliers are estimates based on ratios from YouTube and other platforms. There are no public prices at all for Russian-speaking Twitch – we treat it like Eastern Europe. Multipliers for a dedicated stream and a monthly bundle are estimates from InfluencerFee and Launchpoint tables too.
Sources: StreamScheme: Twitch rate card, Dec 2025 · InfluencerFee: Twitch formats, 2026 · InfluencerFee: rates by viewers, 2026 · Launchpoint: gaming streamers, 2026 · InfluenceFlow, 2026 · Collabstr: asking vs paid, 21,000+ collaborations Data as of October 2026.
Why two streamers with the same followers charge differently
Average viewers, not followers
Stream sponsorships are priced on average concurrent viewers. Streamer rate cards run $0.80–1.50 per viewer per hour, while brands plan around $0.90 (StreamScheme).
Format and hours
A sponsored hour usually bundles a 30–60 second read, an on-screen overlay and a chat-bot command. More hours cost more. A dedicated 10-minute segment costs 2–3× a regular stream integration (InfluencerFee).
Monthly placements
Overlay banners, panel links and stream bundles are sold by the month. Streamers discount bundles and retainers by 15–30% per stream (InfluencerFee).
Game and terms
A game launch costs 1.5–2× a regular integration (InfluencerFee). A game outside the streamer’s genre adds 20–30%, and usage rights for clips in brand ads add 20–50% (Launchpoint).
Rate cards and real deals are far apart on Twitch. On Collabstr the average Twitch asking price in 2025 was $398 and the average paid price $127 – about a third. That’s why the calculator’s low end sits below rate cards: it’s closer to what brands actually pay.
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Write a review →Frequently asked questions
How the calculator works, where the numbers come from and how to agree on a Twitch sponsorship price.
How accurate is the estimate?
It’s a market benchmark, not a quote. The real price depends on chat activity, how stable your viewership is, the game, season and negotiation. Ending up 1.5–2× off the estimate is normal.
Where do the numbers come from?
The rate per viewer per hour comes from the StreamScheme rate card (Dec 2025) and 2026 estimates by InfluencerFee, Launchpoint and InfluenceFlow. Format ratios come from InfluencerFee’s table by viewer tier. The asking-vs-paid gap comes from the Collabstr report (21,000+ collaborations in 2025). Links are in the “How we calculate” block.
What are average concurrent viewers and where do I find them?
Average concurrent viewers (CCV) is how many people watch your stream at the same time on average. You’ll find it in your Twitch channel analytics or on Streams Charts. Use the average over the last month, not your peak. Followers barely matter: rate cards are based on viewers.
Do prices differ by audience country?
There’s no published country data for stream sponsorships, so the calculator applies ratios seen on other platforms. For 100 viewers, a sponsored hour comes out at $35–$110 for a Western European audience versus $50–$150 for a US/UK one, and a 3-hour stream integration at $110–$330 versus $150–$450.
Is it free?
Yes, no sign-up and no limits: the calculator runs right in your browser.
How much does a Twitch streamer with 100 viewers charge?
For a US/UK audience in gaming, the calculator estimates $50–$150 for a sponsored hour and $150–$450 for a 3-hour stream integration. Finance, tech and B2B streams charge more.
And with 1,000 viewers?
A sponsored hour comes out at $500–$1,500 and an on-screen banner for a month at $750–$2,250 for a US/UK audience. The price grows in proportion to viewers – that’s how streamer rate cards work too.
What’s included in a sponsored hour?
Usually a 30–60 second read, an on-screen overlay and a chat-bot command for the whole sponsored time. Chat-bot commands are rarely sold on their own: they come with the integration. A 3-hour stream integration costs three sponsored hours, since rate cards scale with hours.
Why do streamers ask for more than brands pay?
On Collabstr the average Twitch asking price in 2025 was $398 and the average paid price $127 – about a third. On YouTube brands paid 82% of asking, on TikTok about the full price. That’s why the calculator’s low end sits below rate cards: for 100 viewers the StreamScheme rate card gives $80–150 per hour, while the calculator shows $50–$150.
How are overlays and panel links sold?
By the month. InfluencerFee estimates an on-screen banner at $100–500 a month for 50–500 viewers, $500–2,500 for 500–2,500 and $2,500–10,000 for 2,500–10,000. A panel link costs about 2–3× less than a banner. Bundling a banner, panel link and alert sound usually gets a 20–30% discount on the total.
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