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EnglishEnter your followers, niche, audience and format – we’ll estimate what a sponsored post on X (Twitter) is worth. For creators: what to charge. For brands: what to budget.
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What a sponsored post on X costs per 10,000 followers
On X a post is usually priced by follower count: followers × the rate per 10,000 followers × niche and format multipliers. Below are benchmarks for a standard post in a general niche.
All rates here are estimates. Public X rate data is thin and contradictory: per-follower benchmarks differ about 10× between sources. For English-speaking audiences we use $2–20 per 1,000 followers, i.e. $20–200 per 10,000. There’s no regional X data, so regional ratios come from YouTube pricing. There’s no study of Russian-language X either (X is blocked in Russia), so that audience is priced like Eastern Europe. Niche and format multipliers are CreatiCalc estimates; crypto is based on crypto creator rate data, and health, lifestyle and gaming come from our YouTube calculator.
Sources: CreatiCalc X calculator, 2026 · Collabstr: 21,000+ collaborations, 2025 · WebFX, 2026 · Shopify, 2026 · ICODA: crypto creator rates, 2026 · RZLT citing Flexe.io, Sep 2026 · Elev8or: crypto creators on X · InfluencerFee: rates by country Data as of October 2026.
Why two accounts with the same followers charge differently
Asking vs paid
On Collabstr, X creators asked $179 per deal on average but were paid $76 – about 42% of the asking price. The gap is much smaller on Instagram, TikTok and YouTube.
Niche
Finance and business pay about twice the general rate, tech and AI about 1.5× (CreatiCalc). Crypto KOLs charge 3–10× standard rates.
Format
A thread costs about 1.8× a single post, an article 1.5×, a video post 1.4× and a Spaces audio session about 0.7× (CreatiCalc).
Extras
30-day category exclusivity adds about 20%, usage rights for brand ads about 40%, rush delivery about 25%. A bundle of 3+ posts is 15% cheaper in the calculator.
Public X rate data is thin: per-follower benchmarks differ about 10× between sources, and most deal data comes from crypto. Treat the result as a starting point for negotiation.
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Write a review →Frequently asked questions
How the calculator works, where the numbers come from and how to agree on a sponsored post price on X.
How accurate is the estimate?
It’s a rough benchmark. Public X rate data is thin, and sources differ by about 10×. The real price depends on engagement, audience quality, niche and negotiation. Ending up 2× or more off the estimate is normal.
Where do the numbers come from?
Per-follower rates come from WebFX, Shopify and the CreatiCalc calculator; niche and format multipliers from CreatiCalc; average deal sizes from the Collabstr marketplace report (21,000+ collaborations); crypto rates from ICODA, Flexe.io and Elev8or. Links are in the “How we calculate” block.
Why followers, not views?
On X a post is usually priced by follower count, and almost all public data comes in that form. We found no per-1,000-view rate for general niches. For crypto accounts it’s $20–150 per 1,000 views (AP Collective).
How are other regions priced?
There’s no regional X pricing data. The calculator applies the regional ratios from YouTube pricing to the English-speaking rate.
Is it free?
Yes, no sign-up and no limits: the calculator runs right in your browser.
How much does a sponsored post on X cost with 10K followers?
For an English-speaking audience in a general niche, the calculator estimates $20–$200 per post. The average paid X deal on Collabstr is $76.
And with 100K followers?
For an English-speaking audience in a general niche – $200–$2,000 per post. Finance and business accounts charge about twice that, crypto accounts even more.
How much do crypto KOLs charge on X?
Crypto is the best-documented part of the X market. Asking prices per thread (Flexe.io, Sep 2026): $200–1,500 for 5–25K followers, $1,500–6,000 for 25–100K and $6,000–25,000 for 100–500K. Those are rate cards – paid deals usually come in lower.
Thread vs single post?
A thread is a chain of connected posts that leaves room to explain a product. It costs about 1.8× a single post. An X article is about 1.5×, a video post 1.4× and a Spaces audio session about 0.7× (CreatiCalc).
Creator post vs X Ads?
X Ads is the platform’s own ad product: you pay X, and an auction sets the price. This calculator covers posts bought directly from creators.
Got your rate? Now find a sponsor
On the Bloggers.tools brand-deal marketplace you see the payment model, payout, regions and brand requirements before you apply. Get paid per result (CPA) or a fixed fee per placement.
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