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EnglishEnter average concurrent viewers, niche, audience and format – we’ll estimate what a sponsorship on Kick is worth: a mention, an overlay, a dedicated stream or a monthly package. For streamers: what to charge. For brands: what to budget.
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What a sponsor mention on Kick costs
Kick sponsorships are priced on average concurrent viewers: viewers × the rate per viewer per mention × niche and format multipliers. Below are benchmarks for one sponsor mention on a gaming stream.
Public Kick pricing is thin: the rate per viewer and the package price come from KickRanker (an estimate from 1,000+ channels and observed deals), and the overlay surcharge is the middle of its 30–100% range. Kick has no prices for dedicated segments or dedicated streams, so we use Twitch ratios – an estimate. There’s no regional or niche data either: other markets and niche multipliers are estimates based on ratios from YouTube and other platforms. There are no prices at all for Russian-speaking audiences – we treat them like Eastern Europe.
Sources: KickRanker: Kick sponsorship rates, Aug 2026 · Make Influence: Kick for brands, 2026 · Streams Charts: Kick viewership, Sep 2026 · InfluencerFee: Twitch formats, 2026 · Launchpoint: gaming streamers, 2026 Data as of October 2026.
Why two streamers with the same followers charge differently
Average viewers, not followers
Kick sponsorships are priced on average concurrent viewers. Most deals land at $0.30–0.80 per viewer per mention (KickRanker, 1,000+ channels).
Cheaper than Twitch
Kick generally pays less per viewer than Twitch, but nobody publishes an exact ratio. For comparison, Twitch streamer rate cards run $0.80–1.50 per viewer per hour.
Packages and add-ons
A monthly package costs about as much as 4–6 one-off mentions: retainers cut the price per mention by 20–40%. Exclusivity, usage rights and a mandatory overlay each add 30–100% (KickRanker).
Casino streams
Kick is known for casino and slots streams. Those streamers charge more, but no numbers are published, so the calculator leaves that niche out. Casino streams may only show sites with visible 18+ ID checks (Make Influence).
Don’t confuse sponsorships with Kick’s own payouts: the Creator Incentive program pays streamers about $16–32 an hour (Make Influence). That money has nothing to do with what a brand should pay.
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Write a review →Frequently asked questions
How the calculator works, where the numbers come from and how to agree on a Kick sponsorship price.
How accurate is the estimate?
It’s a benchmark, not a quote. Public Kick pricing is thin: the main source is KickRanker, an estimate from 1,000+ channels and observed deals. The real price depends on chat activity, how stable your viewership is, the niche and negotiation – ending up 1.5–2× off is normal.
Where do the numbers come from?
The rate per viewer and package prices come from KickRanker (Aug 2026). Formats Kick has no data for (dedicated segments and dedicated streams) use Twitch ratios from InfluencerFee’s table and Launchpoint data. Platform rules come from Make Influence, audience figures from Streams Charts. Links are in the “How we calculate” block.
What are average concurrent viewers and where do I find them?
Average concurrent viewers (CCV) is how many people watch your stream at the same time on average. You’ll find it in your Kick channel stats or on Streams Charts. Use the average over the last month, not your peak: brands pay for a steady audience.
Do prices differ by audience country?
There’s no published country data for Kick, so the calculator applies ratios seen on other platforms. For 1,000 viewers, one mention comes out at $200–$550 for a Western European audience versus $300–$800 for a US/UK one.
Is it free?
Yes, no sign-up and no limits: the calculator runs right in your browser.
How much does a Kick streamer with 1,000 viewers charge?
For a US/UK audience in gaming, the calculator estimates $300–$800 for one mention and $1,500–$4,000 for a monthly package. Finance, tech and B2B streams charge more.
And with 100 or 10,000 viewers?
One mention comes out at $30–$80 with 100 viewers and $3,000–$8,000 with 10,000 (US/UK audience). The biggest streamers, from 10,000 viewers up, usually price per campaign: $5,000–20,000 and more, according to KickRanker.
Is Kick cheaper than Twitch?
Usually, yes, but nobody publishes an exact ratio (KickRanker). Most Kick deals land at $0.30–0.80 per viewer per mention, while Twitch rate cards run $0.80–1.50 per viewer per hour. Kick’s audience is sizable: in September 2026 it averaged about 1.09 million concurrent viewers and 773.8 million hours watched (Streams Charts).
One-off mentions or a monthly package?
A package: on a retainer each mention costs 20–40% less than a one-off (KickRanker). A monthly package costs about as much as 4–6 one-off mentions; the calculator uses 5. Exclusivity, usage rights and a mandatory overlay each add 30–100%.
Why are casino and slots streams not in the calculator?
Casino and slots streamers on Kick charge more than others, but there are no public numbers (KickRanker). These deals are often a flat fee plus a share of referred players. Since February 1, 2025, casino streams may only show sites with visible 18+ ID checks (Make Influence). Gambling ads are restricted or illegal in many countries.
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