Русский
EnglishEnter post views, topic, channel type and format – we’ll estimate what a sponsored post in a Telegram channel is worth. For channel owners: what to charge. For brands: what to budget.
The calculator runs right in your browser – turn on JavaScript to use it.
What 1,000 sponsored post views cost
A post is priced by its reach: views × the rate per 1,000 views (CPM) × topic, channel-type and format multipliers. Below are benchmarks for a 1/24 post in a general-topic thematic channel.
Rates for Russian-speaking channels come from 2025–2026 studies and ad-exchange data. Open data on English-language Telegram ads is thin and mostly about crypto, so rates for other markets are estimates. Format multipliers other than video posts are our estimates too – there is no open data on them.
Sources: ICODA: crypto creator rates, 2026 · RZLT citing Flexe.io, Sep 2026 · RichAds, 2026 · Telega.io: CPM by topic, 2022 · tgmetrics: Telegram Ads CPM by country · DIDENOK TEAM: Russian-speaking market, 550 channels · Telega.io: 1/24, 2/48, 3/72 formats Data as of October 2026.
Why two channels with the same subscribers charge differently
Post views, not subscribers
Advertisers pay for the people who see the post. A post usually reaches 15–40% of subscribers – more on small channels, less on big ones.
Channel type
A creator’s personal channel costs more than a thematic channel. In the Russian-speaking market it’s roughly twice as much per 1,000 views.
Topic
Crypto, fashion, marketing and finance pay the most. Memes, humor and news pay the least.
Format and duration
1/24 is the base format. The longer a post stays up, the more it costs, and pinning adds to the price. A video post costs about 27% more per view than a photo post (Win2Win).
English-language Telegram advertising is concentrated in crypto, and that’s where most of the public price data comes from. Treat other topics as rough estimates.
More free tools
No sign-up and nothing to install – everything runs in your browser.
What creators say about Bloggers.tools
Saves what matters most – time
I’ve been a successful YouTuber since 2016. Bloggers.tools helps me a lot in my work and, most importantly, saves time. I especially recommend the subscription with title, description and timestamp generation.
Works without glitches
I’m an SEO specialist with over 20 years of experience and the founder of Rush Agency. Everything I’ve used here is convenient, affordable and – what matters to me as a practitioner – works without glitches.
Help on the first request
A reliable service! They help on the very first request and answer questions really fast. Thanks to the founder!
Used our rate calculator?
Tell us whether the estimate matched real offers – we’ll publish your review on the site.
Write a review →Frequently asked questions
How the calculator works, where the numbers come from and how to agree on a Telegram ad price.
How accurate is the estimate?
It’s a market benchmark, not a quote. The real price depends on engagement, audience quality, bot activity, season and negotiation. Ending up 1.5–2× off the estimate is normal. Outside the Russian-speaking market the rates are rough estimates.
Where do the numbers come from?
For English-language channels – crypto rate data from ICODA and Flexe.io, topic CPMs from Telega.io and RichAds. For Russian-speaking channels – studies by DIDENOK TEAM (550 Telegram creators) and Win2Win, plus ad-exchange data. Links are in the “How we calculate” block.
Why calculate from post views?
Advertisers pay for reach. The share of subscribers who see a post varies from 5% to 50%. Average 24-hour post views are in the channel’s statistics and on TGStat or Telemetr. If you only enter subscribers, the calculator estimates reach from averages and the range gets wider.
Personal channel vs thematic channel?
A personal channel is run by a creator under their own name, and followers trust their recommendations. A thematic channel publishes news and roundups on a topic. Personal channels charge more per 1,000 views.
Is it free?
Yes, no sign-up and no limits: the calculator runs right in your browser.
How much does an ad in a 10K-subscriber Telegram channel cost?
For an English-speaking audience in a general topic, the calculator estimates a reach of 2,100–4,200 views and $15–$85 for a 1/24 post. Crypto and finance channels charge noticeably more.
How much do crypto Telegram channels charge?
Crypto is the best-documented part of English-language Telegram. Typical asking prices per post (Flexe.io, Sep 2026): $100–300 for 5–25K subscribers, $300–1,000 for 25–100K and $1,000–4,000 for 100–500K.
What do 1/24, 2/48 and “permanent” mean?
1/24: the post stays at the top of the channel for an hour and is deleted after 24 hours. 2/48: two hours on top, 48 hours in the feed; 3/72: three hours and 72 hours. A permanent post stays up for at least a month or for good. The calculator prices 2/48 at +20%, 3/72 at +35% and permanent at +50% over 1/24. These are our estimates: there is no open data on these formats.
Channel post vs Telegram Ads?
Telegram Ads is Telegram’s own ad product: short messages at the bottom of channels, priced in an auction. CPMs for English-speaking countries ran about €3.50–5 in early 2025 (tgmetrics). This calculator covers posts bought from channel owners.
Why are Russian-speaking channel prices in rubles?
Russian-speaking channels quote and trade in rubles, and the market studies are in rubles too. For all other markets the calculator works in US dollars.
Got your rate? Now find a sponsor
On the Bloggers.tools brand-deal marketplace you see the payment model, payout, regions and brand requirements before you apply. Get paid per result (CPA) or a fixed fee per placement.
Our other services
Everything a creator needs to grow, monetize and work with brands.
Free tools: thumbnail tester · YouTube thumbnail downloader · YouTube thumbnail size · tag generator · keyword tool · YouTube video tags · sponsorship rate calculator · download your own video
Ask AI how much Telegram ads cost
Ask an AI assistant what to charge for a post or what to budget for an ad in a Telegram channel. Click an assistant – it opens with the question ready.