Sample audit from public data

YouTube channel audit: Vlad Kariev – from public data

This is the audit when the creator hasn't connected stats. Everything below comes from public YouTube data: each key conclusion says where it comes from and what can't be seen. Blocks that need YouTube Studio are locked.

Data as of Nov 7, 202628 episodes, 48 Shorts and 640 comments analyzedStudio stats not connected
VK
Vlad KarievRussian-language mini-documentaries about rulers and politics: Central Asia, the Caucasus, China, Russia and Ukraine
58.7Ksubscribers
7.75Mtotal views
318videos
Dec 2025first video
Watch on YouTube ↗
01 · Summary

Summary: three decisions for the first month

What to do first, why exactly this, and how to tell a month later whether it worked – given that stats aren't connected.

1Hypothesis

Test the topic lineup

9 Central Asia episodes have a 233K median; 5 on Russia, Ukraine and Belarus 63K. But the Russia and Ukraine episodes are newer on average – they had less time to gather views.

How to measure3 of the next 4 episodes on Central Asia and neighbors. Record each one's views on day 7 and compare new episodes with each other. Past episodes in the same window need connected stats.
2Observation

Test the packaging

7 of 9 thumbnails with text repeat the title's words. CTR isn't visible without stats – this is about form, not clicks.

How to measureOne published episode in Studio's Test & Compare: the current thumbnail vs one with a new detail. The creator sees the result in Studio.
3Observation

Drop the mixer from the first line and run one sponsorship

The first description line advertises a crypto mixer; under the Zelensky episode viewers call it a "crypto scam". Almost no outside brands.

How to measureOne advertiser with a dedicated link – count the clicks. Retention over the ad segment needs connected stats.
In short, by area
GrowthSince June episodes run 60–80 minutes – the median rose from 69K to 216K, 3.1x. An episode gets 3.7x more views than the channel has subscribers.
ContentAn episode every Saturday and a strong scene-first opening. But recent episodes drifted from Central Asia to Russia and Ukraine – and gather less so far; part of the gap is video age.
MoneyDescriptions carry affiliate links. The first line advertises a crypto mixer, and viewers call it a "crypto scam". No erid found in 28 descriptions.
Brand readinessPolitics and the mixer ad narrow the brand pool. No confirmed audience – without stats a brand sees only views.
The channel has found its format: long biographies of Central Asian rulers get 1–3x the median. The main risk is drifting away from it: episodes on Russia, Ukraine and Armenia get 3–7x less so far. Part of the gap may be that they are newer – the monthly plan tests it.
02 · Strengths

What already works

3.1x

Since June – long episodes about rulers: a 216K median vs 69K for 20-minute episodes about countries. Format and topic changed at the same time.

Every Saturday

Weekly since July, no gap longer than two weeks.

Scene first

Episodes open with a scene and a date ("The night of October 26, 2024… shots ring out") – the first-line check found no issues.

3.7x

more views per episode than subscribers. It looks like the channel lives on recommendations – traffic sources will confirm once connected.

2.44%

likes per view and 0.76% comments – viewers argue under every episode.

Pinned question

3 of 4 episodes pin a question to viewers: "Should I cover Turkmenistan's new president?"

03 · Key issue

Key issue

Observation → hypothesis

Recent episodes left the topic behind the channel's hits

9 episodes on Central Asia: a 233K median. 5 episodes on Russia, Ukraine and Belarus: 63K – 3.7x less. The exception is Zelensky (327K). The two newest episodes are still gaining.

Hypothesis: viewers come for Asia's closed countries. Test it on three of the next four episodes.

0.29xRussia, Ukraine, Belarus · 5 episodes
1.08xCentral Asia · 9 episodes
Basis: 14 long episodes since June, lifetime views as of Nov 7; criterion – group median vs the long-episode median (216K). Sample: 9 and 5 episodes. Limitation: the Russia and Ukraine episodes are newer, so part of the gap may be time; the two newest are still gaining. So this is a hypothesis to test, not a conclusion.
What not to do yet

Going back to 20-minute episodes

Long episodes get 3x more. Format and topic changed together, but rolling back is an unnecessary risk.

Judging the newest episodes now

Medvedev is 6 days old, Pashinyan 13 – both still gaining. Compare on day 7.

Changing everything at once

If topics, packaging and ads all change in one month, you can't tell what worked. Start with the three decisions above.

04 · Money

What sponsorships can earn

Sponsorship price estimate

216,000
2.2
The rate is per episode view, not per contact with the ad itself: price = episode views x rate. Russian-language market: usually 1.7–2.5 RUB per view, documentaries and podcasts up to 2.9 RUB (Bloggers.tools summary of public creator rate cards, 2025).
Integration 60–90 s475,000 RUB
Pre-roll285,000 RUB
Dedicated episode950,000 RUB
Per month: 1 slot soldat the price calculated above475,000 RUB
Per month: 2 slots sold950,000 RUB
Per month: all 4 slots sold1,900,000 RUB
Assumptions: 216K is the long-episode median, 2.2 RUB is the middle of the market range. We found no published rate card, so the estimate is market-only. Without stats we can't see how many viewers sit through an ad. Monthly sums hold only if that many slots sell – scenarios, not a revenue forecast.
!

Ad at minutes 3–5

Captions show the first ad at minutes 3–5. Only Studio can show how many viewers leave there.

!

A mixer in the first line

A crypto-mixer ad in the first line and the pinned comment. Under the Zelensky episode viewers call it a "crypto scam" – viewers point it out in comments.

$

Affiliates only

About 11 links per description – own and partner ones. Almost no outside brands.

!

No erid found in 28 descriptions

That's all descriptions can show: they can't reveal every integration in the episodes or its legal status. Check with a lawyer what needs marking.

What public data shows: descriptions and pinned comments carry a crypto mixer (BitCleaner), the CONTINENTAL Telegram community and affiliate links: visas, Thailand, a VPN, a lookup bot, the ChangePro exchanger; captions show ads at minutes 3–5 and later. Almost no outside brands.
Offers – ideas to test
%

Visas and residency

Viewers from Central Asia and the diaspora – a visa link is already in the description.

%

History courses and books

An audience for long documentaries – books, lectures, subscriptions.

%

Finance for relocants

Banks, cards and transfers for viewers across the former USSR.

%

Travel

Episodes about countries – tours and tickets there.

Weak basis: without stats there are no viewer demographics or geography. Offers are picked from the channel's topics and description links – ideas to test, not proven demand.

Leaving money on the table? Where your content could earn more

Two ways: sponsored integrations and affiliate links. An estimate from public data; the amounts are scenarios under the stated assumptions, not proven income. Only you can see what current ads and affiliates bring.

1
Sponsored integrationsSelling slots in episodes – via the ad marketplace
up to ≈1.9M RUBprice of 4 slots a month

A crypto mixer in the first line may put off big advertisersHypothesis

The first description line and pinned comments advertise the BitCleaner crypto mixer and affiliates; viewers call it a "crypto scam". One integration at market rate is ≈475K RUB (216K median × 2.2 RUB) and an episode comes out every Saturday: 4 × 475K ≈ 1.9M RUB. Episodes already carry ads (at minutes 3–5), so only you can see the gap with current income. This is a risk for selling integrations; it doesn't stop affiliate links in other videos. To check: replace the mixer with neutral partners and count brand requests over 2 months.

?no estimate

Brands have nothing to go onObservation

No media kit, no published rate card, demographics not confirmed. Brands find it easier to pick a channel that has them. A Bloggers.tools media kit takes a few minutes: channel stats fill in automatically, prices come from the calculator above, and brands see it on the ad marketplace.

Create a media kit ↗
Scenario: up to ≈1.9M RUB a monthmarket price of one slot in each of 4 episodes
Bloggers.tools ad marketplaceSell the free ad slots in your episodes – brands come with offers

Advertisers post offers on the marketplace; you pick the ones that fit and apply.

  • Paid as a fixed fee per integration or a share of sales (CPA)
  • Turn on "Sell ads through Bloggers.tools" in your media kit so brands see your rates and formats
  • Brands check your channel stats in the media kit – no screenshots needed
2
Affiliate linksCommission on sales – matched to specific videos
≈$150base scenario a month; cautious ≈$10, optimistic ≈$840

Commission scenario for one on-topic linkScenario on assumptions

In 17 of 28 descriptions the first ~150 characters are partner ads; links on the episode's topic sit lower. What current affiliates bring isn't visible in public data – the scenario doesn't mean they earn nothing. Math: 4 episodes × 216K views × clicks 0.05 / 0.2 / 0.5% × purchases 0.5 / 1.5 / 3% × $85 order × 8% × 70 / 85 / 95% approved = ≈$10 / 150 / 840. Audience geography is unknown without Studio, and the country changes the order value and the rate.

?no estimate

Which description links already workNext step

Split the links into three groups: active affiliate links to products; own projects (Telegram, website); dead links. Income from each is in the affiliate dashboards – a new link should be compared with them, not with zero.

Candidate videos for affiliate links

Episodes about countries and rulers. Lifetime views are not current traffic: how much a video gets now will show in Studio data for the last 28 days. Categories are hypotheses from the title and topic. Political topic – some brands avoid such videos, check the program terms.

Candidate · needs checkingHow did Turkmenistan become like this? Saparmurat Niyazov606,869 lifetime views

Categories to check: history books, history courses, learning subscriptions.

Check: transcript, recent views, program terms. Status: looking for a program.
Candidate · needs checkingKazakhstan: how Nazarbayev lost everything451,809 lifetime views

Categories to check: Central Asia trips: eSIMs, flights, insurance; history books.

Check: transcript, recent views, program terms. Status: looking for a program.
Candidate · needs checkingWhy did Tajikistan become like this? Emomali Rahmon403,397 lifetime views

Categories to check: history books, online courses, trips: eSIMs and flights.

Check: transcript, recent views, program terms. Status: looking for a program.
Next episode. For topics from "What to film next", pick the offer before filming – a book, a course or a travel service can be shown on screen and the link placed in the top description lines.
Scenario: ≈$150 a month ($10–840)one on-topic link in every episode; doesn't add up with ads if it is the same description spot
Affiliate offers · Bloggers.tools ad marketplacePut a link under a specific video – an old one or the next one

The marketplace has pay-per-sale (CPA) offers: stores, services and single products. Pick an offer that fits the video's topic and place the link where people actually click.

  • Old videos – a link in the description and pinned comment: you can't add an ad read to a published video
  • Next episode – pick the offer before filming, so the product is on screen, not only in the description
  • Before linking, check the terms: is the product covered by the commission, is social traffic allowed, are deep links to products allowed
  • No affiliate network account – make a link to a store or product in CPAHunter, our affiliate link service (≈50K stores)
Assumptions. Integration price – median of long episodes since June (216K) × 2.2 RUB per view – the same rate as in the calculator above (Russian-language market 1.7–2.5 RUB, creator rate cards 2025). The per-view rate is the calculator's internal rate, not yet calibrated on real deals. Clicks, purchases and order approval are Bloggers.tools starting scenarios (cautious / base / optimistic), not market norms; order value and commission are replaced by the terms of a specific offer. Current ad and affiliate income isn't visible in public data – only you see it.
05 · Hits and misses

What took off and what flopped

"x" shows how many times an episode beat the channel's long-episode median (216K).

Hits are Central Asian rulers and "how the country became like this". Weaker are Russia, Ukraine, Belarus and Armenia: perhaps strong media compete there and viewers come for Asia's closed countries.
How it's counted: lifetime views of 18 long episodes vs their median (216K). Video age, topic and packaging are mixed here, and new episodes are still gaining – the list suggests hypotheses rather than proving them.
06 · Without stats

What unlocks once stats are connected

Without access the AI sees only public numbers. These questions about Vlad's channel stay open – connecting takes a minute and no password.

 Thumbnail CTRThe Pashinyan pair is clean, yet 38K: is it the click or the impressions?
 Retention and adsThe ad sits at minutes 3–5 – how many viewers leave there and come back?
 Traffic sources3.7x more views than subscribers: home feed, suggested or search?
 Who watchesDoes Central Asia watch episodes about itself – or does Russia watch about its neighbors?
 Revenue and RPMWhat AdSense earns and which episodes pay most.
 Shorts to long videosDo 48 Shorts bring viewers to long episodes?
07 · Thumbnails

Thumbnails: strong image, text repeats the title

The channel's last 10 thumbnails and 10 niche hits. Ours show views (CTR unlocks with stats).

A ruler in the center

A recognizable face, a flag, a rich scene – the thumbnails stand out in the feed. A strength.

Text repeats the title

7 of 9 thumbnails with text use the title's words: "WHY GORBACHEV BETRAYED THE USSR?" under "Why did Gorbachev really betray the USSR?".

Too many words

7 of 9 carry 4–6 words – the feed shows 3.

A crowded scene

Peers use one face and one idea; yours add flags, fire and crowds. On a phone the details blur.

Basis: the last 10 thumbnails, text read from the image. Without stats there is no CTR – we assess the form of the title + thumbnail pair, not clicks. 60 characters and 2–3 words are starting options for a test.
Title and thumbnail are one pair
7 of 9thumbnails repeat the title's words
7 of 10titles longer than 60 characters
7 of 18long episodes use "?!" – and they get more views so far (1.42x)
Title Thumbnail text What's wrong
Why did Gorbachev really betray the USSR? WHY GORBACHEV BETRAYED THE USSR? A full repeat
XI JINPING: The Last Emperor. How Will He Ruin China? HOW WILL HE RUIN CHINA? Repeat and 5 words
KYRGYZSTAN. Sadyr Japarov. How a Prisoner Became President and Seized Power? Gold, GKNB and Tashiev KYRGYZ CONVICT ROBBED THE PEOPLE 100 characters – search shows half
ARMENIA. Nikol Pashinyan. The journalist who made it (or not) AN INCONVENIENT TRUTH A good pair – the episode is 13 days old – compare on day 7
Thumbnails that stand out in the feed

The Bloggers.tools AI makes 3 thumbnail options for your next episode modeled on niche hits. Run them in Test & Compare.

Make thumbnails →
08 · Metadata

Episode metadata: what works and what search misses

✓

Tags are filled in

26–40 tags on almost every episode (one has none).

✓

Hashtags and timestamps

Hashtags in all 28 descriptions; 18–31 timestamps on long episodes, every 3–4 minutes, and 5–9 on 20-minute ones.

×

First line about the episode – in 3 of 28

Search shows the first ~150 characters. In 17 descriptions that's partner ads (the BitCleaner mixer, CONTINENTAL, Finzy, Bitpapa, a lookup bot), in 8 – a link to an older episode.

?

Long titles

7 of the last 10 exceed 60 characters, the longest is 100. Search cuts the end, but on this channel long titles get more views so far – shorten only through a test.

?

Every Word Capitalized

"How a Prisoner Became President and Seized Power?" – half the titles look like this. The data shows no effect on views – not urgent.

?

Promise vs content

Under the Pashinyan episode viewers write: "the author says he doesn't know if he's a savior or a traitor – why that title?"

Packaging or search – which matters more will show in traffic sources once stats are connected. For long-form channels that live on recommendations, most traffic usually comes from the home feed and suggested videos – a hypothesis to check once connected. So the packaging test goes first, tags later.
Episode metadata in a couple of minutes

The Bloggers.tools AI rewrites the title, description, tags and timestamps: the first lines describe the episode, and the title comes in variants to test.

Optimize an episode →
What looks like it works so far
1.42x"How …" in the title · 9 episodes
1.42x"?!" at the end · 7 episodes
1.34xOver 80 characters · 9 episodes
0.31x"Why …" · 5 episodes

Descriptions – about 2,900 characters

10–14 links in each of 28 descriptions, usually 3 hashtags.

Timestamps – in 28 of 28

Long episodes usually have 22–23 chapters, 20-minute ones 8.

Formula and topic are mixed

"Why" shows up more in episodes on Russia, Ukraine and Turkey, "How" on Central Asia. Test a formula within one topic.

60 characters is a search rule

A long title gets cut in search. But on this channel long titles get more views so far – so test it, don't change them all.

Basis: 18 long episodes, lifetime views vs their median (216K). Groups of 5–9 episodes, and the title isn't the only cause of the gap. These are test options, not rules.
09 · Topics

Which topics carry the channel

Median "x" by topic group for long episodes. The dashed line is the channel median (1x).

Central Asia9 episodes
 
1.08x
China and Turkey2 episodes
 
1.01x
The Caucasus2 episodes
 
0.79x
Russia, Ukraine, Belarus5 episodes
 
0.29x

Long vs short episodes

20 minutes (Dec – May)
 
69K
60–80 minutes (since June)
 
216K

Median views by month

315K Dec 25
52K Jan
103K Feb
86K Mar
61K May
529K Jun
132K Jul
232K Aug
150K Sep
221K Oct
30K Nov
Violet – 20-minute episodes, lime – long ones. 1–5 episodes per month; November is still gaining.
Little data: "China and Turkey" and "the Caucasus" have 2 episodes each – a pointer, not a conclusion. Format and topic changed together: 20-minute episodes were about countries, long ones about rulers, so the 3.1x can't be credited to length alone.
10 · What to film

What to film next

Ideas from comments and topics that already took off for niche peers.

Viewer request

Serdar Berdymukhamedov

Pinned under the Turkmenistan episode: "Cover the new president?". On a peer channel – 27x the usual.

Your hit

Gulnara Karimova

A follow-up to the Uzbekistan hit (289K) – family, trial, billions.

Your hit

The Nazarbayevs after 2022

"How Nazarbayev lost everything" got 452K. A follow-up on the family.

Viewer request

Roman Abramovich

A direct viewer request under the Medvedev episode.

Peers' hit

Mongolia, Iran, Venezuela

Closed countries and rulers – the same "how it became like this" format.

Peers' hit

Comparing Asia's dictatorships

A peer's "Tajikistan, Uzbekistan, Kazakhstan – dictatorships" got 19x the usual.

Peers' hit

Shorts on national economies

A peer's economy Shorts reach up to 3.4M.

Your hit

The most popular car in…

Your best Short – 91K, 13x the usual. A series: "the most … in every country".

11 · Channel model

Channel model: which formats work in the niche

Peers have million-view hits both in long films and in 9–25-minute explainers. Keep the core – the rest are options for later, one at a time.

Long film, 80–110 min

On Lukashenko – 7.2M, 83 min

NEXTA, varlamov, Alexander Shtefanov

Your format: you run 60–80 minutes with a 216K median.

Explainer, 18–25 min

On Turkmenistan's dictator – 4.1M, 20 min

Slozhny Protsent, Easy History, MixShow

Your 20-minute episodes were about countries. A ruler at this length is a hypothesis to test after month one.

Short explainer, 9–16 min

On Tajikistan's billionaire dictator – 3.5M, 9 min

TONY TUT, AleX BROK, 24 Kanal

A cut-down version of a long episode – an option for later.

Shorts on economics and countries

A Coca-Cola Short – 3.4M

Slozhny Protsent

Your Shorts cover the same ground, usually 6.8K.

How we compared: length and topic of peers' hits from public YouTube data; on-screen presenter and editing weren't assessed. Peers' hits are a pointer for ideas, not a forecast.
Shorts

Shorts: daily, but about something else

48 Shorts almost daily: geography and economics trivia. A typical Short gets 6.8K, the best 91K. Their topics barely overlap with the long episodes about rulers.

  • After month one: cut Shorts from long episodes – 30–40 seconds with the strongest fact
  • Link the full episode in the pinned comment
  • Keep the "most … in every country" series – it performs best
  • Check whether Shorts bring viewers to long episodes – unlocks with stats
12 · Comments

Comments: viewers argue, the creator doesn't reply

1creator reply in 160 threads (4 episodes)
3 of 4pinned comments are a question to viewers
up to 4.7Kcomments per episode

Praise

The storytelling and the closed-country topics: "Nobody ever covers Turkmenistan".

Criticism

The "crypto scam" ad, the sound in the Armenia episode, a title that promises more than the author says.

Requests

Turkmenistan's new president, Abramovich, more countries.

Basis: about 640 comments on 4 episodes. Viewer requests are topic ideas; comments don't show how many people stand behind them.
13 · Niche

Niche peers

These topics take off for peers: AleX BROK's episodes on Rahmon and Nazarbayev got 108–244x his channel's usual level (4.1K). An idea to test on your own channel, not a forecast.

Channel Episode Views When
AleX BROK Tajikistan: how Emomali Rahmon and his family… 1,000,000 –
Slozhny Protsent The craziest dictator in the world – why everyone flees Turkmenistan 4,075,679 2 yr
TONY TUT How a Tajik billionaire dictator ruined his country 3,482,067 3 yr
Easy History Who started the war in Tajikistan and why? 3,046,738 1 yr
Alexander Shtefanov The life and suffering of Mr Lukashenko 2,034,191 2 mo
How to use it: peers' hits help pick ideas. Channels have different usual levels, so each episode is compared with its own channel's median. Demand is tested on your own channel.
14 · Production

Production: what not to change in month one

Now

A long episode every Saturday since August: 5 in August, 4 each in September and October. Summer had 3- and 2-week gaps. Shorts almost daily.

Month one

Keep one episode a week. Only three things change: the topic lineup, a packaging test and one sponsorship.

Later

Shorts from the strongest moments of long episodes and a short ruler episode (15–25 min) – one at a time, after the month's results.

What to measure in 30 days

New topic lineup

Each new episode's views on day 7: Asia topics vs the rest

Source: the YouTube counter, logged by hand

Packaging test

Watch-time share of variants in Test & Compare

Source: the creator's Studio

Sponsorship

Clicks on the dedicated link; ad retention once stats are connected

Source: link, advertiser

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AppendicesTechnical checks, channel passport, brand readiness
15 · Checks

Technical checks

✓Consistency – Every Saturday since July.
✓Tags – 26–40 per episode.
✓Timestamps – 18–23 per episode.
✓Pinned comment – A question to viewers.
×First description line – An ad instead of the episode summary.
×Ad marking (erid) – None found in 28 descriptions – descriptions don't show everything about episodes.
?Google Ads, live streams – Not visible without stats.
?Sound – Viewers say the Armenia episode's sound needs fixing.
16 · Numbers

Channel passport

Subscribers58.7K
Total views7,751,335
Videos318
First videoDec 2025
Profile countryThailand
Long episodes28 (18 at 60–80 min)
Long-episode median216,489
20-minute median69,012
Last 10 median191,964
Scheduleevery Saturday
Likes / views2.44%
Comments / views0.76%
Shorts48 · usually 6.8K
erid in descriptionsnone found in 28
CTR, retention, audienceafter connecting
Revenueafter connecting
17 · Brands

Advertiser readiness

×Media kit – none
×Published rate card – not found
✓Consistent schedule – weekly
✓Timestamps and detailed descriptions
?No erid found in 28 descriptions
×Outside brands – mostly affiliates and crypto services, which big brands avoid
×Sponsorship case studies with results – none
?Demographics and geography – after connecting stats

What to do in the next 30 days

The first growth hypothesis: bring the lineup back to Central Asia's rulers. The first monetization step: drop the crypto mixer from the first line and run one measurable sponsorship.

1Pick the topicsThree of the next four episodes on Central Asia and neighbors – for example, Serdar Berdymukhamedov or Gulnara Karimova.
2Test the packagingTake one published episode and test a thumbnail that adds a new detail to the title instead of repeating it.
3Prepare one sponsorshipMake the first description line about the episode. Pick an advertiser, agree on the spot and set up a dedicated link to count clicks.
4Review the resultsRecord new episodes' views on day 7 and compare Asia topics with the rest. For the sponsorship – link clicks. Why an episode underperformed – the click or retention – and how many viewers sit through the ad will show once stats are connected.
ImplementationNeed help putting it in place?

We'll help pick topics for the next episodes, set up a thumbnail test and put together an offer for advertisers. We start with one priority from your audit.

Discuss implementation →Attach the audit link – no need to retell it

Sources: public YouTube data as of Nov 7, 2026 (channel page, 28 long episodes, 48 Shorts, about 640 comments on 4 episodes, captions of 5 episodes, YouTube niche search). YouTube Studio stats were not used. Money figures are estimates, not an income promise.

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It wasn’t the editing

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