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EnglishYouTube channel audit: Lyudi PRO – with Studio stats
This is the audit the Bloggers.tools AI builds for a channel in a few minutes. A real channel, real numbers from public YouTube data and YouTube Studio.
Summary: three decisions for the first month
What to do first, why exactly this, and how to tell a month later whether it worked.
Test the topic lineup
Prison and jail get 1.95x the channel median across 36 episodes; business and income 0.69x across 112. It looks like viewers come for access to a closed world: a border officer, a cosmonaut, a prosecutor.
Test the packaging
8 of 10 thumbnails repeat the title's words. 87.3% of views in 28 days came from the home feed and suggested videos, where viewers see only the title and thumbnail.
Run one measurable sponsorship
Almost no outside brands in descriptions and no sponsorship case studies – the rate card has nothing to lean on.
What already works
14 episodes in 90 days with no gaps – viewers know when to expect the next one.
Average view. Uploads fell 31.7%, yet watch time dropped only 2.3%.
of viewers stay to the 30-second mark on the best intros.
more new subscribers in 28 days than in the previous period.
Episodes open with a question from the interview ("How did you get into crime?") – the first-line check found no issues.
A steady middle: an 84-minute episode loses under one of 100 viewers per minute.
Key issue
The channel films most of what performs worst
"Business and income" has 112 episodes, more than any other topic, yet it gets 0.69x the channel median (0.51x lately). Prison and jail got three times fewer episodes (36) and perform almost twice the median (1.95x).
Hypothesis: viewers come for access to a closed world. Test it on two of the next four episodes.
Changing length from one curve
One episode's curve gives material to test the intro and the ad transition. Conclusions about format length need curves of several comparable episodes.
Comparing CTR with a "norm"
There is no universal norm. Compare with your own episodes: your range is 3.5–5.8%.
Changing everything at once
If topics, packaging, intros and output all change in one month, you can't tell what worked. Start with the three decisions above.
What sponsorships can earn
Sponsorship price estimate
The $5,000 rate card – compared to what
The rate card at pavlovich.shop/reklama lists $5,000 per integration. Comparing it with the estimate needs the same format (60–90 s in an episode), the same view window (say, 30 days) and the exchange rate on the deal date. A case study with measured ad reach is what supports the price.
The slot is taken by own projects
The first description lines go to the creator's own services and book. A paid slot is worth it only if it earns more than an own placement in the same spot.
No erid found in 70 descriptions
That's all descriptions can show: they can't reveal every integration in the episodes or its legal status. Check with a lawyer what needs marking.
Shorts barely earn
Shorts brought 11% of channel views in 28 days (198.9K) but $6.46. Their job is to send viewers to the full episode.
eSIM and travel connectivity
Idea: viewers comment from Minsk, Latvia, Kazakhstan, Israel. That's a few commenters – demand isn't proven.
Cybersecurity and OSINT courses
Hackers and IT – 54 episodes; the audience knows the topic.
Investing and brokers
Idea: some viewers watch a popular investing channel. One neighboring channel is a weak basis.
Online legal services
Legal questions come up in almost every police and prison episode.
Leaving money on the table? Where your content could earn more
Two ways: sponsored integrations and affiliate links. The amounts are scenarios under the stated assumptions, not proven income: current deals, link sales and own-project income are visible only to you.
No outside brand ads visible in descriptionsObservation
No erid in any of 70 descriptions; the top lines go to own projects. One integration at market rate is ≈286K RUB (130K × 2.2 RUB) and an episode comes out weekly: 4 × 286K ≈ 1.1M RUB. This is the market price of the slots, not proven income: if slots are already sold or own projects earn more per episode, only you can see the difference.
The integration price differs in three placesObservation
The Bloggers.tools media kit lists an integration at 120,000 RUB, the pavlovich.shop/reklama rate card at $5,000, and the market estimate above is ≈286K RUB. A brand that sees different prices will negotiate down to the lowest. Settle on one price and update the media kit.
Update prices in the media kit ↗Advertisers post offers on the marketplace; you pick the ones that fit and apply.
- Paid as a fixed fee per integration or a share of sales (CPA)
- Turn on "Sell ads through Bloggers.tools" in your media kit so brands see your rates and formats
- Brands check your channel stats in the media kit – no screenshots needed
No confirmed outside affiliate offers found in the checked descriptionsScenario on assumptions
The 70 descriptions carry only own links. The channel's topics fit travel eSIMs, cybersecurity courses, brokers and online lawyers (see above). Scenario for one link in every episode: 4 episodes × 130K views × clicks 0.05 / 0.2 / 0.5% × purchases 0.5 / 1.5 / 3% × $85 order × 8% commission × 70 / 85 / 95% of orders approved = ≈$6 / 90 / 500. The spread is wide because your links have no clicks or sales yet – after the first month with a link, real clicks replace the scenario. The creator's rate in a CPA network can be lower than the commission the store advertises. The top description lines now go to own projects – swap them for an affiliate link only if it earns more from the same spot.
Picked by views. Lifetime views are not current traffic: how much a video gets now will show in Studio data for the last 28 days per video – this audit doesn't have it yet. Categories are hypotheses from the title and topic, not products mentioned in the video.
Categories to check: travel insurance, eSIMs, flights, visa services.
Categories to check: space books, popular-science courses, telescopes, learning subscriptions.
Categories to check: online lawyers, non-fiction books.
Crime topic – some mainstream brands will decline; check the program terms.
The marketplace has pay-per-sale (CPA) offers: stores, services and single products. Pick an offer that fits the video's topic and place the link where people actually click.
- Old videos – a link in the description and pinned comment: you can't add an ad read to a published video
- Next episode – pick the offer before filming, so the product is on screen, not only in the description
- Before linking, check the terms: is the product covered by the commission, is social traffic allowed, are deep links to products allowed
- No affiliate network account – make a link to a store or product in CPAHunter, our affiliate link service (≈50K stores)
What took off and what flopped
"x" shows how many times a video beat the median of the previous 30 episodes.
Top episodes
Cosmonaut uncensored: what space hides479,413 viewsa typical episode then – 78K6.18x
Airport border officer: the truth about passport control646,787 viewsa typical episode then – 109K5.92x
9 years in Russia's harshest prison407,308 viewsa typical episode then – 85K4.79x
Psychological profile of a killer352,148 viewsa typical episode then – 77K4.60x
A prosecutor who did time297,241 viewsa typical episode then – 76K3.89x
Overseer of Kresty prison351,468 viewsa typical episode then – 97K3.61xWeak episodes
Le VPN owner vs a blogger28,609 viewsa typical episode then – 124K0.23x
Owner of a currency exchange chain39,132 viewsa typical episode then – 122K0.32x
An airline scammed me out of $3,70037,747 viewsa typical episode then – 114K0.33x
A 1M blogger challenged me to a fight29,287 viewsa typical episode then – 86K0.34x
A car thief's confession38,422 viewsa typical episode then – 110K0.35x
Does the US extradite its citizens?!34,437 viewsa typical episode then – 93K0.37xLast 12 episodes
What YouTube Studio shows
Data for 28 days: Oct 10 – Nov 6, 2026. Episode cards cover the lifetime since publishing.
Where episode views come from
Countries
Age
Who watches and on what
men
An audience for male-skewed brands: cars, finance, VPN, gadgets, sports.
turned on all notifications
Compare with yourself a month later. Asking for the bell comes after month one, as a separate change.
of watch time from subscribers
Two thirds comes from non-subscribers: the channel lives on recommendations.
still watching at 30 seconds
On the best intros (the US attorney and football hooligan episodes). Use them as the template.
| Episode | Impressions | CTR | Avg view | Revenue | RPM |
|---|---|---|---|---|---|
| 9 years in prison | 3.7M | 5.1% | 25:47 (~31%) | $684.98 | $2.94 |
| Ex-banker | 940K | 5.1% | ~22 min | $153.85 | $2.53 |
| Poet Oleg Gruz | 442K | 4.1% | 21:00 (~23%) | $56.70 | $2.30 |
AdSense by month
What else your viewers watch
- A political commentary channel – 3.4M subscribers
- A passive-investing channel – 890K
- Yardrey – 1.2M
- A news-explainer channel – 4.4M
- MULTICHEL + – 83K
Retention: the "9 years in prison" episode
The retention curve from Studio – 100 points, one per 51 seconds, so moments are accurate to about a minute. What was said at each moment comes from the episode's captions.
leave in the first 50 seconds. The loss sits at the seam between the cold open and the guest intro.
After month one Right after the cold open – one line promising what the episode delivers, a shorter guest intro.
just before the ad block. In all 6 analyzed episodes ads run at minutes 9–13, 20–23 and 30–38.
After month one A one-line bridge from the story to the ad and a shorter lead-in.
right after the ad – it looks like some viewers skip it. Viewers also rewatch 8:29 and 17:49.
After month one Rewatched moments are Shorts candidates. Cut them after the month's results, as a separate change.
a steady decline over 84 minutes – on this episode the pace holds.
Leave as is Length isn't a problem for this episode. Conclusions on format length need curves of 5+ episodes.
How far to trust this: one episode analyzed, points every 51 seconds – short drops between points are invisible. 33.6% comes from the retention chart, while 25:47 of 84 minutes (~30.7%) is the average duration from the episode card over its lifetime. They come from different Studio screens; the page can't tell whether the period or the sample explains the gap – compare on one period before drawing conclusions.
Thumbnails: consistent style, but the guest gets lost
The channel's last 10 thumbnails vs 10 niche hits. Ours show Studio CTR, peers show views.
Your thumbnails · CTR
Peers' hits · views
One template for every episode
Two faces – the guest and the host on the right, white caps text at the bottom. Recognizable, but episodes look alike: a new one is hard to tell from an old one.
The host takes half the frame
Peers show one hero or a scene, no host. The hook is the guest and their story – give them more space.
An object instead of words
Peers' hits carry a symbol of the topic: a teddy bear, tattoos, a prison train car. It explains the episode without text.
CTR from 3.5% to 5.8%
Best: the Kazakhstan 90s episode, 5.8%. Worst: the Marseille hooligans, 3.5%. Lifting the weak one from 3.5% to 5% at the same impressions means about 43% more views from those impressions. That isn't all of an episode's views, and impressions may change too.
Viewers see the thumbnail and the title together. When the thumbnail repeats the title, half of the clickable space says the same thing twice. 60 characters and 2–3 words are starting options for a test.
| Title | Thumbnail text | What's wrong |
|---|---|---|
| A counterfeiter's confession: printed a billion fake rubles | A COUNTERFEITER'S CONFESSION | Repeat: the thumbnail adds nothing |
| Football hooligan: how 150 Russians chased 2,000 English fans around Marseille | CHASED THE ENGLISH IN MARSEILLE | Repeat and 5 words |
| Poet Oleg Gruz: childhood, the 90s and an invitation to Gazgolder | OLEG GRUZ ON LIFE AND PRINCIPLES | Repeat and 6 words |
| "Two fingers, a head and something else work": how he reached $11,000 a month… | PARALYZED MILLIONAIRE | On a phone only "Two fingers, a head and something…" shows – the subject is lost |
| 9 years in Russia's harshest prison: torture, murders and the code | HORRORS OF POLAR OWL | Good: the thumbnail adds something new – the Polar Owl prison |
The Bloggers.tools AI makes 3 thumbnail options for your next episode modeled on niche hits. Run them in Test & Compare and keep the winner.
Episode metadata: what search misses
We checked titles, descriptions, tags, hashtags and timestamps of the last 12 episodes. What matters more: 87.3% of views came from the home feed and suggested videos, 4.6% from search. So a packaging test beats a mass edit of tags and hashtags.
Same tags everywhere
All 12 episodes share the same 4 tags. Search brings 4.6% of views – tag edits go last, after the packaging test.
No hashtags
No hashtags in any description. Not urgent: the audit shows no effect on views.
The first line is an ad
Search and the watch page show the first ~150 characters. Right now that is an ad for a lookup service, a VPN or a yacht tour – not what the episode is about.
Long titles of one shape
All 10 recent titles exceed 60 characters (61–94) – the end gets cut in search. 8 of 10 share one shape, "Who: about A, B and C" – that is a format issue, not a title-by-title one.
Detailed timestamps
30–64 timestamps per episode. Make chapter names clearer: "How to join the prison service" instead of "Introduction".
Titles name the guest's role
Ex-banker, forensic expert, jeweler – it's clear who is on screen. Title clarity is worth keeping.
The Bloggers.tools AI rewrites the title, description, tags, hashtags and timestamps for search: the first lines describe the episode, keywords go into timestamps.
Warning emoji at the start of almost every title
It may no longer make an episode stand out. After the thumbnail test, try a version without it via Test & Compare.
Average view: 22:17 of 73 minutes
About 30% of an episode. The prison hit holds 25:47 of 84 minutes (~31%), the poet Oleg Gruz episode 21:00 of 92 (~23%).
Descriptions run 4,239 characters with about 40 links
Keep 2–3 lines on top: what the episode is about, one sponsor, timestamps.
Timestamps in 69 of 70
Great – keep it.
Which topics carry the channel
Median "x" by topic group. The dashed line is the channel median (1x).
Median views by year
What to film next
Ideas from viewer requests and topics that took off for peers. This is idea selection: demand is tested on your own channel.
Seized-property auctions
A direct viewer request under the ex-banker episode.
Ex-banker, part 2: card blocks and transfers
Viewers ask for a follow-up with specifics.
Forensic expert, part 2
"Can't wait for part 2" – the episode got 163K.
A former judge
KOPANTSEV got 2.1M in 3 weeks.
A detective who caught 90s gangs
SPEKTR got 3.7M.
Shorts about the thieves' world
SPEKTR's Shorts on this topic get 13–20x their usual views.
The drone engineer again
Two drone episodes got 242K and 147K with twice the usual comments.
A prison warden
Your own jail-chief hit got 335K; Kollektiv got 1.9M.
Channel model: which formats work in the niche
We grouped niche hits by format and matched each with an example channel.
| Format | Who does it | Hit | What it gives you |
|---|---|---|---|
| Confession interview with a host | Lyudi PRO, Kollektiv, KOPANTSEV | Ex-prison warden – 1.9M | Your core: holds 22+ minutes of viewing. |
| Monologue, host off screen | Onliner, SPEKTR | "Anyone can be broken" monologue – 8.6M | Same guests, host off screen, a 30–40 minute edit. Test on 1–2 best guests. |
| Narrated documentary | varlamov, Russia 90s | Transporting prisoners – 4.3M | Costly to produce, but brings search traffic and a long video life. |
| Short answers to questions | A prison-explainer channel | Fates of 6 life-sentence prisoners – 6.2M | A second channel: 1–3 minutes per search question. |
A search-answers channel
1–3 minutes per question, ending with a link to the full episode. Topics come from your viewers' questions; check search demand before filming.
- What you can bring to a jail visit
- How prison visits work
- Who qualifies for parole
- Your rights when detained
- What to do when a bank blocks your card
- How seized-property auctions work
- How to check debts with bailiffs
- How to spot a phone scammer
Shorts: send viewers to the full episode
The Shorts hypothesis: bring viewers to the full episode. Shorts bring 11% of views and $6.46 in 28 days; only 5% of regular viewers watch both. That alone doesn't show that moving Shorts to a separate channel would improve the main channel's recommendations.
- 30–40 seconds, a hook in the first second
- One moment – one idea from the episode
- Link the full episode in the pinned comment – and count the clicks
- Best Short for returning viewers: the one on neural networks
- A typical SPEKTR Short gets 18K, yours 5.7K. Their Shorts outliers (13–20x) are about the thieves' world: an honest thief in law, pickpocket tricks.
What viewers say
Praise
- The guests and honest conversation
- "He didn't interrupt and let him talk"
- "Watched it in one go"
Criticism
- Weak, confusing guests (the counterfeiter)
- Masks on guests' faces
- Too many ad reads – jokes about the book "in the description"
Requests
- Seized-property auctions
- Follow-ups: forensic expert, recovery story
- More episodes with the drone engineer
Comments: viewers argue, the creator is silent
Pin a question
"Who should we invite next?" or the guest's most debatable claim. Answers make a ready list of guests and topics. Ad links go below.
Answer questions
Creator replies show viewers they are read, and questions suggest guests. Right now: 2 replies in 160 threads.
Topics from comments
Reply with a promise: "seized-property auctions – filming it".
Niche peers
Peers' hits on the same topics are 10–40x the channel median: a pointer for ideas, not a forecast. They open titles with a quote or the guest's role.
| Channel | Episode | Views | When |
|---|---|---|---|
| SPEKTR | "The real 'Likhie': the detective who caught them" | 3,680,984 | 11 mo |
| KOPANTSEV | A devastating interview with an ex-judge | 2,133,533 | 3 wk |
| Kollektiv | Ex-prison warden on riots, escapes and inmates | 1,939,069 | 2 yr |
| varlamov | Russian prisons: a survival guide | 1,812,267 | 2 mo |
| Onliner | Faceless: the truth about working in a psych ward | 7,380,900 | 6 yr |
| MULTICHEL + | Confession of an internal-affairs officer | 192,830 | 4 mo |
Production: what not to change in month one
4 episodes a month, every Tuesday. In 28 days uploads fell 31.7% and views fell 19.5%.
Keep 4 interviews a month. Only three things change: the topic lineup, a packaging test and one sponsorship.
Monologue cuts, Shorts from rewatched moments and an answers channel – one at a time, after the month's results.
New topic lineup
First-7-day views vs past episodes in the same window
Source: Studio
Packaging test
Watch-time share of variants in Test & Compare
Source: Studio
Sponsorship
Retention over the ad segment, link clicks, conversions
Source: Studio, link, advertiser
Channel overall
Impressions and CTR for 28 days vs the previous 28
Source: Studio
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AppendicesTechnical checks, channel passport, brand readiness
Technical checks
Channel passport
Advertiser readiness
What to do in the next 30 days
The first growth hypothesis: publish more interviews about closed professions, prison and jail. The first monetization step: run one measurable sponsorship and build a case study for future sales.
We'll help pick topics for the next episodes, set up a thumbnail test and put together an offer for advertisers. We start with one priority from your audit.
Sources: public YouTube data as of Nov 7, 2026 (channel page, 480 long videos, 70 descriptions, about 1,600 comments on 14 episodes, YouTube niche search); market prices – Bloggers.tools summary of public creator rate cards, 2025. Money figures are estimates, not an income promise. YouTube Studio stats cover 28 days (Oct 10 – Nov 6, 2026) plus episode cards over their lifetime. Added Nov 7: captions of 6 episodes, the Studio retention curve of the prison episode, video lists of SPEKTR, Kollektiv, varlamov and MULTICHEL+.
What people say about the channel audit
Now I know what to fix first
I finally figured out what to look at in analytics and what to fix first. After the consultation it became much clearer how to run the channel from here.
It wasn’t the editing
I thought the main problem was the editing, but the review raised more questions about my video topics and titles. The report used examples from my own channel to show where viewers lose interest. I’ve already acted on some of the recommendations and am rolling out the rest gradually.
Now there’s a plan
I was releasing videos regularly, but over time I stopped understanding why some got views while others were barely watched. That’s why I ordered the audit. The breakdown of specific videos was the most useful part: I could match the comments with the numbers and see exactly what needed to change. There were also a few interesting observations about competitors. The report is extensive – you won’t implement it all in one evening. During the consultation I cleared up the unclear points and decided which changes to start with. It’s too early to judge channel growth, but at least now I have a consistent plan.
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